Pre-styling cream.
The strength of every style comes from care. PRIMER treatments regenerate, strengthen and prepare the hair to express its full potential. The NOW NEXT GENERATION PRIMER formulas, delivering effective and responsible results.
It is designed to control frizz without weighing the hair down, giving body, retaining moisture and preventing hair breakage. It speeds drying time and offers thermal protection from heat tools.
On washed and towel-dried hair, distribute over lengths and ends, using a comb for an even result. Do not rinse and proceed with the desired styling.
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