Salon Trusted receives Feefo’s coveted Platinum Trusted Service Award 2026
21st January 2026 — Salon Trusted is proud to announce it has received the Feefo Platinum Trusted Service Award! An exclusive seal of excellence reserved for businesses that consistently deliver world-class customer experiences year after year.
The Platinum Trusted Service Award is awarded only to companies that have achieved the Gold standard for three or more consecutive years. This milestone reflects Salon Trusted’s unwavering dedication to its customers and its ability to maintain exceptional service levels even as market conditions evolve.
The “Trust” Factor
Feefo established the Trusted Service Awards in 2014 to highlight brands that lead with transparency. These awards are based purely on verified reviews from real customers, remaining the most authentic reflection of a business’s commitment to service. The Feefo “Verified” status provides consumers with the confidence that the feedback they see is 100% genuine.
Moving further into 2026, the consumer landscape has shifted; however, certainty now outweighs financial caution in driving shoppers. In this age of AI-driven interactions and digital saturation, consumers are increasingly seeking “human-centric” brands they can rely on. This award celebrates brands like Salon Trusted that have moved beyond “customer satisfaction” to build deep-rooted customer advocacy. Excellence is a permanent part of their business DNA.
The Platinum award is a mark of enduring quality. To reach this level in 2026, Salon Trusted demonstrated a three-year streak of excellence! Since 2023, they’ve consistently maintained a 4.5+ Feefo rating, supported by a minimum of 50 verified reviews each year.
The Meaning To Our Family-Run Business
Chloe Horstmann, Digital Marketing Lead at Salon Trusted, said: “Achieving the Platinum Trusted Service Award is the ultimate seal of approval. Maintaining our high service rating consistently over the past few years demonstrates that our customers truly value the consistency and integrity we bring to every interaction. As we move forward into 2026, we remain dedicated to providing the reliable, human-centric service that has become our hallmark. We are incredibly proud of our team for setting such a high benchmark for excellence.”
Tony Wheble, CEO at Feefo, congratulated the winners:
“It is a privilege to celebrate companies like Salon Trusted that remain steadfast in their commitment to customer success. This award is a testament to their ability to turn genuine feedback into meaningful action. By consistently exceeding expectations, Salon Trusted isn’t just winning an award; they are building the long-term trust that defines the most successful brands of the future. We are proud to recognise their dedication to the people they serve.”
A UK-based, family-run retailer, born from our sister company Synergy Salon Supplies, a long-standing supplier to salons and professionals across the country.
With fast UK delivery, trusted professional brands, and a commitment to supporting small businesses in the hair and beauty industry. Salon Trusted lets you shop smart, shop local, and stay salon beautiful – from home.
Our products are retail-only. As a result, it’s designed to keep your colour glossy, your style fresh, and your stylist’s hard work looking fabulous until your next salon visit!
