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Selective Professional

Introducing Selective Professional, an exclusive Italian brand that boasts over 30 years of industry experience. Proudly 100% Italian-made, our products are revered across the globe, distributed in 70 nations and recognised for delivering high-quality, efficient, and safe solutions to the professional hair market. Our top-notch products are designed to provide a comprehensive hair care experience. The On Care Repair Instant Touch Fluid is a true hair revitaliser enriched with Jojoba Oil for intensive moisturising and film-forming effects that seal the hair cuticle, protecting and imparting a smooth, healthy appearance. It's very useful for hair that's prone to split ends, with a unique formula that eliminates harmful oxidising agents. Further enhancing our range is the On Care Rebuild Step 5 Take Home Conditioner, a conditioning treatment dedicated to rejuvenating worn-out, tired hair. Infused with hyaluronic acid, this conditioner boosts hair volume and creates a protective layer that locks in moisture, ensuring easy hair brushing. Experience the exceptional Italian hair care routine with Selective Professional today!