Bleach Blonde, Gray and Silver hair demand some extra care and protection. To stop the yellow tones from spoiling your ashy blonde vibes, Schwarzkopf comes up with innovative Blonde Me Cool Blondes Shampoo that protects your blondes from fading, whilst hydrating and preventing damage. The regular use of this colour preserving shampoo leaves you with smooth and soft hair, allowing your brush to glide through easy-peasy.