We all know how dangerous UV rays are for our skin. But did you know how damaging they are to our hair!
It’s not just about the heat- it’s science. When UVA and UVB rays hit the hair, it interacts with our precious molecules (such as amino acids and melanin’s). These then enter a ‘High Energy State’ and begin to react to oxygen in the air. This process creates Free Radicals – a similar process as to what causes fruit to brown, and metal to rust. Free Radicals are not only ageing and damaging to the skin, but they’ll also quickly cause:
Fading Colour (Natural or Dyed)
Dryness and Frizz
Brittleness and breakage
Split ends
Rough texture and dullness
And how can we fight the good fight against nasty free radicals? Protect, Prevent & Anti-Oxidise.
Don’t Panic
L’Oreal Professionel comes in clutch, with a huge range of super scientific ingredients designed to keep your hair in tip-top condition. Whether you’re enjoying a Great British Summer or on a tropical escape, its important to protect those strands every single day.
Wearing a hat is the best protection, but with damaging pollutants in the air and in water, it couldn’t be more important to load up on high preformance hair care.
Hair geeks rejoice, keep reading to discover your summer saviour technologies to help you choose the right routine for you!
